Cofounder of Tortuga
Designer-turned-operator with 15+ years building products people love.
Founding designer at Floor (acquired by OpenSea). Founding designer at Button (acquired in 2025). TechStars NYC alum. I've run Silverback Design Company since 2009 across identity, product strategy, and helped over 50 early-stage companies.
Now I'm building Tortuga with my co-founder, Josh Grenon (early engineer at Perplexity, iOS dev since 2010). We shipped 7 apps together in 2025 and kept hitting the same walls — marketing, task management, ASO, collaboration. So we started building tools to fix it.
I've also helped over 50 startups with design including:
AltLegal
Aviary (acq. Adobe)
Backpack
BuzzFeed
Clara (YC S24)
Draft (acq. PaddyPower)
FiveBells
Kanary
Minutely
Nextmv
Pillar (acq. Acorns)
Plated (acq. Albertsons)
Simple Labs (acq. Zocdoc)
Slipwise
Stash
Subkit
TakeTwo Interactive
The Knot
I live in Brooklyn with my wife, Natalia, and our 8 year old Wheaten Terrier, Theodore.